SEO Tools-Avoid these 5 Social Media Tactics to Save Your Time an Effort!

SEO Tools-Avoid these 5 Social Media Tactics to Save Your Time an Effort!

Within few years, Social media has become the best SEO tool for marketing. As your customers and clients are spending time online on one or the other social media sites, so you need to be there where your customers are to promote your business. Drive sales and boosts your revenue by leveraging social media marketing in the right way. But, to get business through social media you need to follow the right tactics and strategies for promoting your business. So, are you getting sufficient traffic to your site or seeing an increase in number of sales? If you are then it’s very good, but if you are not? Then you must be using the old tactics of social media which doesn’t work anymore and have got obsolete with time.

Here are the 5 social media tactics you need to avoid from your social media strategy:

1. Direct Promotion

If you think about just sales and traffic when you promote your business through social media, instead of a boon, it can get worse. Never sell your products or services directly to your audiences, share content that is informative and useful to your audience, like news or content sites, and help them by answering their queries or drive them to your blog. Follow a sales funnel process, make your audiences your loyal fans, get their email addresses and slowly-slowly make a move towards selling.

2. Anytime Posting

If you are posting on social media as in when you gets time or on daily basis, it can backfire upon you, instead of helping you to grow. As your fans or followers may not get across your post, because of being offline and your efforts will go in vain. So, the best way is to analyse your social media pages user base using free or paid tools available for it. They will tell you the optimum day and time for your posting to get best engagement. Now, when you know the scenario of your audiences, you can schedule your posts for that time and day using one of the various scheduling tools.

3. Focusing on fan following numbers

The number of your fans or followers doesn’t really make a sense, as it’s the engagement that drives your content. Using unfair means to get high number of fan followers will never be of any help instead these social media sites analyses it and if your engagement ratio falls, then the spread of your content also decreases, effecting the web traffic you get from these sites. The best way to do social media marketing is by having an eye over your competitors and sees what they are doing, try posting similar content that drives engagement and completely avoid the content that is not getting any engagement at all.

4. Sharing without thinking

Most of you must be sharing the links of your sites over your social media pages to get traffic to your site, but for that you need to add social media meta tags to your content to optimize your site for social sharing, only then your sharing will be optimized and will drive traffic. Even most of you make this blunder mistake of sharing someone else’s link and driving traffic to their site instead of yours own, but now you can make it a benefit for you by using social media tools, which add a promotional box to their site, bringing some of the visitors traffic back to your site.

5. More sharing buttons

Are you making the same mistake which most of the business are doing, by adding numerous sharing buttons on their site for their visitors to share their content? Instead of a help, it is reducing your traffic and click through rate. Always add only up to 3 social sharing buttons that are most popular, instead of irritating your visitors with so many buttons. Even use appealing and flexible social sharing buttons.

So, leverage the social media tactics in the right way by avoiding these 5 obsolete tactics, as these used to work before but doesn’t work anymore. Adapt the latest strategies in to your social media marketing campaign, and keep yourself updated with the latest trends and algorithms that are working now, to boost your business using social media.

so avoid these SEO Tools an Social Media promotion Tactics to Save Your Time an Effort!

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