SEO Tutorial – What is SEO Last Year Versus What SEO Is Now.

SEO Tutorial – What is SEO Last Year  Versus What SEO Is Now.

Time changes and we need to change our mindset and actions along with it. This is the rule of life! Same is the case with our strategies and technologies. Change them with time to stay ahead of your competitors. SEO is the force which helps your business to prosper online. As Google updates its search engines algorithms with time, so you need to change your SEO strategy along with it. Google Penguin, Panda, Pigeon and various other updates has completely changed the scenario and techniques of SEO, as what used to work before don’t work anymore.

So, the main question is what needs to be changed in the new SEO strategy to achieve #1 rank on Google again. Get all your answers as per the difference between the old and new SEO strategy in terms of the elements that have been changed or needs to be changed.

First you need to change your mind set to get your SEO strategy right, as time, thoughts and actions of your customers/clients have changed. It is an era of customers and you need to focus on customer-centric activities to achieve success. Old SEO technique was all about singular keywords, page and ranking focused, back-linking, etc. But, new SEO focuses more on people, their engagement with a product, service or its brand. It is more focused to ROI. As per the new SEO process, the preference order of elements is first analytics, then content creation, social media marketing and in end comes the keyword research. So, make up your mind as per this to come up with the best SEO strategy that drives business for you.

Even the keywords which were used before does not work anymore. Old SEO technique used to focus on singular target keywords while now the SEO techniques focuses on long tail searches and keyword intent. It also focuses on searching the keywords as per the user needs. Now, most of the search traffic comes from long tail keywords only.

Most important element that has changed the SEO technique completely is Content. Earlier the content was created just for search engines and its quality and relevance was of no concern. While, now the scenario has completely changed. SEO is incomplete without content. Now the content is created keeping in mind the target audience it will attract, and the value it will provide to its audience. As, now if you want to excel you need to integrate content marketing within your SEO strategy and 45% of companies are doing this and are earning high revenues too.

Another important element of SEO that needs to change is Link building. Old SEO aim was to just reach the top may be using spammy backlinks, which even used to work that time. But, if you make the mistake of using them now, it can be very dangerous, your site may get declared as a spam site and you will be out of the SERP. So, now the new SEO strategy focuses on building only good quality backlinks, which can be done by relationship building. It works its best and increases the organic traffic to your site in multi-folds.

Therefore, start with the planning of a new SEO strategy for your website to achieve the #1 rank on search engines again. Just, remember the two most important things – use the long tail keywords, which will increase your search traffic by almost 70% and integrate content marketing into your SEO strategy. Content marketing is the new and the best way to build your online presence, which will boost up your revenue and conversion rate.

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